Parkson and partner to launch LOL stores

Parkson Retail will have a new platform to sell apparels to the mass market through the LOL stores. The photo shows Parkson's outlet in Aman Central, Alor Setar.

KUALA LUMPUR: Parkson Retail Asia Ltd’s (PRA) unit Parkson Corp Sdn Bhd and Superb Apparel Supply Sdn Bhd have entered into a joint venture (JV) to launch apparel retail outlets under the brand name LOL.