Celcom Axiata's Xpax unveils Magic SIM

KUALA LUMPUR: Xpax, Celcom Axiata Bhd's main prepaid brand, has unveiled its latest limited edition simcard package, the Magic SIM. 

A RM5 Xpax Magic SIM starter pack comes with free basic internet, free 200 Megabytes (MB) high-speed internet, and 20 free minutes free calls and SMS or SMS to Celcom numbers. 

"The SIM exemplifies our goal to become internet champion and ensures that the society is connected to fast 4G speeds in our network," Celcom Axiata Chief Marketing Officer Zalman Aefendy Zainal Abidin told reporters at the launch of the Magic SIM here on Thursday. 

Zalman said SIM would help enhance affordability among customers and to broaden broadband access. 
The Magic Box package entails a set of internet plans from as low as RM1 per day for 60 MB per second to RM25 per day for 1GB high-speed internet, he added. 

"Customers can extend their credit validity to carry forward unused internet for only RM1 and free 300 MB high-speed internet and 30 calls or SMS every time they reload," he said. 

He said Xpax represents more than half of Celcom's 10.2 million prepaid subscribers, while the Magic SIM is set to further grow its customer base.- Bernama