The Asia Pacific region comes out tops in survey.
The Asia Pacific Region (Apac) came out on top in a recent comparison of hotel reviews between three large global regions. The scoring done by travel search site Wego and travel review partner TrustYou revealed a comparison of Apac, North America and Europe/Middle East/Africa.
Asia Pacific, which incorporates Australia/ New Zealand, North and South-East Asia, came out on top scoring 85.8% overall in 16 categories that included service, facilities, food, romance, luxury, nightlife and price.
“Using TrustYou’s unique semantic engine, we analysed a sample of more than six million verified reviews in 23 languages to understand what travellers are saying about their hotel experiences in regions across the globe.
“Overall scores were close. However, the analysis shows that different regions are known for different amenities/ services,” said TrustYou founder and chief operating officer Benjamin Jost.
“Apac scored very highly in areas such as romantic atmosphere, best rooms and hotel beds, minibars and perhaps not surprisingly, with locations such as Thailand and Bali, wellness,” said Wego chief marketing officer Joachim Holte.
Across all regions, a friendly atmosphere scored the highest ratings with North America taking out that honour rated at 94.06%.
“Of all the regions, North America rated highest for their friendly atmosphere, hotels catering to solo travellers, luxury and nightlife,” said Holte.
“Europe, the Middle East and Africa, were only 0.4% below Apac in the overall top scores, but along with Apac rated highest in six of the 16 verified review categories from TrustYou, while North America topped out in four categories,” Holte added.
According to Holte, Europe, the Middle East and Africa got top rankings for food and breakfast, Internet connectivity, location, service and price.
“Probably the biggest disparity between scores was for the hotel minibar, rated at only 34.86% in North America, compared to 51% and 61% for Apac and Europe/Middle East/ Africa respectively,” Holte observed.
He summarised that, in spite of the final numbers, hotel review scores were fairly close overall, some with only a couple of percentage points between them.
“It’s also interesting that the highest scoring categories were a friendly atmosphere, nightlife, service, location and romance, all rated at 87% and above,” he said.
“It is great to see that hoteliers are stepping up their game when it comes to providing travellers with a friendly atmosphere and great service.
“We’ve seen time and again that delivering stellar service is one of the most important ingredients for a great hotel stay,” Jost concluded.