This tech startup is cutting through the noise at CES by railing against 'upgrade culture'

The documentary is packed with startling facts about e-waste, which makes up less than 5% of total landfill mass but accounts for more than 70% of global waste toxicity. — Unsplash

As tech enthusiasts chase the next big launch at the Consumer Electronics Show in Las Vegas, one company is trying to short-circuit the hype with another message: “End fast tech.”

Back Market, the refurbished-electronics marketplace, used the annual spectacle to debut a documentary about the environmental and human cost of electronic waste. It’s all part of the Parisian brand’s ongoing fight against “planned obsolescence” and constant device upgrades – from smartphones and laptops to robots and lollipops.