Amazon AI tool blindsides merchants by offering products without their knowledge


Between the Christmas and New Year holidays, small shop owners and artisans who had found their products listed on Amazon took to social media to compare notes and warn their peers. — AFP

Sometime around Christmas, Sarah Burzio noticed that the holiday sales bump for her stationery business included some mysterious new customers: a flurry of orders from anonymous email addresses associated with Amazon.com Inc.

Burzio, who doesn’t sell her products on the retail giant’s site, soon discovered that Amazon had duplicated her product listings and made purchases on behalf of Amazon customers under email addresses that read like gibberish followed by buyforme.amazon.

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