Spotify makes it easier for video creators to earn, announces new LA studio


A logo of Spotify is seen on a beach during the Cannes Lions International Festival of Creativity in Cannes, France, June 20, 2023. REUTERS/Eric Gaillard/File Photo

Jan 7 (Reuters) - Spotify ‌is expanding its monetization program for creators and introducing new tools for ‌video podcasters, as it aims to better compete with YouTube and Netflix ‌in the booming market.

The Swedish streaming company said on Wednesday it has made investments that have contributed more than $10 billion in the podcast industry over the past five years to drive creator earnings, scale ‍engagement and build infrastructure.

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