Disney to invest $1 billion in OpenAI, license characters for Sora video tool


Disney+ logo is seen in this illustration taken August 5, 2025. REUTERS/Dado Ruvic/Illustration

Dec 11 (Reuters) - Walt Disney is investing $1 billion in OpenAI and will let the startup use characters from Star Wars, Pixar and Marvel franchises in its Sora AI video generator, a deal that could reshape how Hollywood makes content.

The three-year partnership announced on Thursday is a pivotal step in Hollywood's embrace of generative artificial intelligence, sidestepping the industry's concerns about the impact of AI on creative jobs and intellectual property rights.

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