Under Busch, Siemens has pushed deeper into technology, pursuing more software products to bolster product lines in factory automation and building management. — AFP
Siemens AG’s chief executive officer Roland Busch is working hard to pivot the German industrial company to expand into artificial intelligence applications. He’s also using the technology to share sports tips.
Recently Busch published his personal workout routine on LinkedIn, combining his physical training plan with an artificial intelligence twist. Busch said he fed his routine into Gemini 3 Pro AI model and asked for a comic strip.
Gemini 3, Google’s own AI app that launched last month, detailed images of Busch’s four-step workout with an avatar lookalike of the head of Germany’s second-biggest company by market valuation.
"You’ve been asking me about my workout routine – so I thought I’d visualise it for you,” Busch said in the post.
The 61-year-old manager is said to be a regular at Siemens’ own gym. Busch often started his day with a round of gym training at 6am, Germany’s Frankfurter Allgemeine Zeitung reported in 2020, a few months before he took over as CEO.
Under Busch, Siemens has pushed deeper into technology, pursuing more software products to bolster product lines in factory automation and building management. The company may seek acquisitions of companies that offer hardware that generates data, Busch said Nov 13 in an interview with Bloomberg Television.
Busch is following other major executives detailing exercise pursuits. Meta Platforms Inc. CEO Mark Zuckerberg in 2023 publicly shared his jiu-jitsu and Crossfit routines. Jeff Bezos, meanwhile, has visibly shaped up since retiring from his CEO role at Amazon.com Inc.
The Siemens CEO’s post generated an overwhelmingly positive response.
"Love that you motivate people professionally and personally,” one of the commentators wrote. Busch even got praise from a fellow CEO: "Great routine,” EON SE head Leonhard Birnbaum commented. – Bloomberg
