EU to examine if Apple Ads and Maps subject to tough rules, Apple says no


FILE PHOTO: Apple logo is seen in this illustration taken September 24, 2025. REUTERS/Dado Ruvic/Illustration/File Photo

BRUSSELS (Reuters) -EU antitrust regulators will examine whether Apple's Apple Ads and Apple Maps should be subject to the onerous requirements of the bloc's digital rules after both services hit key criteria, with the U.S. tech giant saying they should be exempted.

Apple's App Store, iOS operating system and Safari web browser were designated core platform services under the Digital Markets Act two years ago aimed at reining in the power of Big Tech and opening up the field to rivals so consumers can have more choice.

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