Technology

As AI reshapes shopping, US retailers try to change how they're seen online

By Arriana McLymore
People look at their smartphones in lower Manhattan in New York City, U.S., May 8, 2019. REUTERS/Mike Segar

NEW YORK (Reuters) -Big retailers traditionally spendmillionson attracting eyeballs for the holiday season. Now, they're looking to get noticed by something else - AI agents.

Most of this holiday season's projected $253 billion in U.S. online sales will happen through website visits or standard online searches that favor companies that spend big on search engine ads.

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