How polarising content reaches teens, young adults online


With the current generation expected to be less economically secure than their parents, Schweidel suggests the move toward politically enraging and polarising content may be a way to cope with problems that feel unsolvable. — Dreamstime/TNS

Social media pages, which once were filled with funny memes and viral challenges, have made a slow shift over the past few years. Teens and young adults are now increasingly exposed to polarising content on social media – content that doesn’t just spark debate, but can shape beliefs.

As a concerned parent or person who is close to young people today, you may be wondering, how did this content even get in front of them?

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