AI sparks creativity and can beat writer’s block, says UK publisher


Newton, who signed JK Rowling to the publisher in the 1990s, acknowledged concerns that AI could be used to write entire books, saying that would be a “problem”. — Photo by Ugur Akdemir on Unsplash

LONDON: More authors will lean on AI to spark creativity and beat writer’s block, the boss of Harry Potter publisher Bloomsbury has said.

Nigel Newton, the publisher’s founder and chief executive, said the technology can support almost all of the creative arts but that it would not have the power to replace big names.

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