Once an audio-only medium, podcasting has been increasingly turning to video to reach more people and take advantage of the powerful algorithms fueling TikTok, YouTube and Instagram. — Photo by Thibault Penin on Unsplash
Spotify Technology SA is partnering with Netflix Inc. to bring some of its top video podcasts to the streaming service’s massive audience.
Certain series from the Ringer and Spotify Studios, including The Bill Simmons Podcast, will publish simultaneously on both platforms, starting in the US next year and eventually expanding to more markets, the companies said Tuesday.
