There is potential for confusion with the rebranding, because Apple also offers a set-top box and a content-aggregation app with the name Apple TV. — Photo by James Yarema on Unsplash
Apple TV+ is now Apple TV.
The streaming service quietly acknowledged the subtle branding change Monday in the ninth paragraph of a news release announcing a Dec 12 streaming date for the Brad Pitt summer blockbuster “F1: The Movie.”
