Meta tightens teen safeguards on Instagram with PG-13-style content filters


A man walks past a logo of mobile application Instagram, during a conference in Mumbai, India, September 20, 2023. REUTERS/Francis Mascarenhas

(Reuters) -Instagram will limit what users under 18 can see on the platform using filters inspired by the PG-13 movie rating system, in the latest step by its parent Meta to address criticism that it has not done enough to protect teenagers online.

Modeled on the Motion Picture Association's ratings, the new system will restrict posts featuring strong language, risky stunts, drug references or other mature themes. The rules will also apply to Meta's generative AI tools, it said on Tuesday.

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