People walk past the Shein’s pop-up store at immersive retail space Future Stores, ahead of its opening on September 26, in London, Britain, September 24, 2025. REUTERS/Isabel Infantes
(Reuters) -Online fast-fashion retailer Shein will open its first permanent stores in France in November under an agreement with department store owner Société des Grands Magasins (SGM), a move that sparked criticism from French retailers.
The "shop-in-shops" in the BHV department store in central Paris and Galeries Lafayette department stores in five provincial cities, mark a new step for Shein which has up to now only hosted temporary pop-up shops around the world mainly aimed at marketing.
