How to navigate social media trends without derailing your budget


Barbie-themed merchandise is displayed in a special section at Bloomingdale's, in New York, on July 20, 2023. Niche trends fuelled by social media can influence your shopping decisions. — AP

NEW YORK: Did you buy a new pink dress to watch the Barbie movie, only to never wear it again? An Oura ring because your favourite TikTok influencer had it? A new pair of baggy jeans because '90s fashion is making a comeback?

Niche trends fuelled by social media can influence your shopping decisions. Participating often brings some happiness and a sense of community, but the problem comes when you do it so often that you’re not using your money to achieve your financial goals, or worse, you get into debt, said Erika Rasure, chief financial wellness advisor for Beyond Finance, a financial services company.

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