Netflix signs co-marketing deal with AB InBev to promote TV shows and beer


FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo

(Reuters) -Netflix and Anheuser-Busch InBev have signed a global co-marketing deal to promote the streaming platform's most-watched titles and the brewer's beers, the companies said on Monday.

The partnership will include campaigns tied to Netflix's shows such as UK drama "The Gentlemen" and South Korea's "Culinary Class Wars," as well as limited-edition packaging and digital promotions.

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