As for product recommendations, a higher proportion of respondents – 66% – say they trust those made by everyday social media users. — Pixabay
Social media is becoming increasingly integrated into American shopping habits. And not just because many of the major platforms now have dedicated e-commerce features. According to a recently published survey by marketing platform Omnisend, consumers lean on social media in several ways as they make purchase decisions.
More than half of the 2,000-plus social media users surveyed by Ominsend admit that content on platforms like TikTok and Instagram have directly inspired them to buy something. If a product or category is trending online, 45% say they’re more likely to purchase, per the survey. Only about 13% link their choice to buy with “specific TikTok content types,” however.
