Roblox raises annual bookings forecast as viral hits spur spending boom


FILE PHOTO: The Roblox logo is displayed on a screen on the floor at the New York Stock Exchange (NYSE) in New York City, U.S., July 15, 2025. REUTERS/Jeenah Moon/File photo

(Reuters) -Roblox raised its forecast for annual bookings on Thursday and crossed 100 million in daily active users on its videogame platform, riding on the success of viral hits such as "Grow a Garden" and sending its shares up 19% before the bell.

Many of the platform's games have become highly popular due to their free-to-play nature and wide availability, drawing millions of users across diverse age groups and demographics.

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