Google's advertising revenue grows as AI reshapes search results


Google's advertising business is under close scrutiny as the company increasingly integrates AI-generated summaries into its search engine to directly answer user queries. — AP Photo/Juliana Yamada, File

SAN JOSE: Google's online advertising business, the main revenue driver of its parent company Alphabet, continued its growth as the company further integrates artificial intelligence (AI) into its search engine.

In the second quarter, advertising revenues rose 10.4% year-on-year to $71.3 billion, the company reported on Wednesday, slightly exceeding analysts' expectations.

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