Publicis' CEO dismisses Meta threat, raises yearly growth guidance


Arthur Sadoun, Chairman and CEO of Publicis Groupe, attends a conference at the Cannes Lions International Festival of Creativity, in Cannes, France, June 19, 2018. REUTERS/Eric Gaillard/File Photo

(Reuters) -French advertising firm Publicis on Thursday raised its full-year organic growth forecast following stronger-than-expected second-quarter results, as CEO Arthur Sadoun dismissed concerns over Meta's AI-powered ad creation system.

"When Meta comes along and says that they can do everything themselves, I think that they are completely underestimating the intelligence of our customers, who, moreover, are not fooled," he said during an earnings call.

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