Microsoft signs deal to power Premier League’s AI tools


A five-year ‘strategic partnership’ will see the UK football league, the world’s most watched, migrate its ‘core technology infrastructure’ to Microsoft’s Azure cloud-computing service, the company and league said in a statement. — AP

Microsoft Corp has signed a cloud computing deal with the Premier League, a pact that will let the software company tout its AI technology to a captive audience of sports fans.  

A five-year "strategic partnership” will see the UK football league, the world’s most watched, migrate its "core technology infrastructure” to Microsoft’s Azure cloud-computing service, the company and league said in a statement on July 1. The Premier League’s mobile apps and website will feature an artificially intelligent chatbot powered by Microsoft’s AI services, as will the league’s fantasy games.

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