Researchers at Concordia University may have solved the mystery of our addiction to animal content on the Internet. — AFP Relaxnews
The photos of clumsy kittens and chubby pandas that flood our news feeds are often dismissed as mere digital distractions. However, a Canadian study, published in the Journal Of Consumer Research, reveals that sharing animal content online goes far beyond simple entertainment. It forges genuine digital affective networks and strengthens our social relationships.
Researchers at Concordia University may have solved the mystery of our addiction to animal content on the Internet. According to them, sharing these photos and videos creates what they call "digital affective encounters”, moments when your heart melts in front of your screen.
