More than 100 TikTok Shop employees in the US have been fired or have left amid confusion between leaders that has worsened the work environment, according to people familiar with the company. — Unsplash
ByteDance Ltd, TikTok’s parent company, has been replacing US-hired staff near Seattle with leaders connected to China, aiming to replicate its e-commerce success in Asia after sales fell short in America.
TikTok Shop initially set a goal to increase its US e-commerce business tenfold last year to US$17.5bil (RM74.20bil) in transaction volume, but the company had to drastically lower that goal, according to people familiar with the plan who spoke on condition of anonymity because they were not authorised to talk publicly.
