BEIJING: Chinese e-commerce platforms are offering discounts of up to 2,530 yuan (RM1,512 or US$351) on Apple's latest iPhone 16 models, an effort to spur sales as first-quarter shipments by the US tech giant fell further in its second-largest market.
The step comes as Chinese online retailers increasingly vie for cost-conscious consumers in a slowing economy, with price cuts taking centrestage ahead of the annual "618" shopping festival on June 18, one of the country's largest.
