Trump Media pushes forward with pivot to crypto, ETF plans


FILE PHOTO: A screen displays trading information about shares of Truth Social and Trump Media & Technology Group, outside the Nasdaq Market site in New York City, U.S., March 26, 2024. REUTERS/Brendan McDermid/File Photo

(Reuters) -U.S. President Donald Trump's social media firm, Trump Media & Technology Group, said on Tuesday it had reached a binding agreement to roll out an array of retail investment products, including crypto, in its latest bid to diversify into financial services.

The plan, including a series of exchange-traded funds aligned with Trump's America First policies, followed news of a preliminary agreement reached last month between Trump Media and Crypto.com, a digital asset platform with ties to broker-dealer Foris LLC, and Yorkville America Digital, an affiliate of Yorkville Advisors, a New Jersey-based investment advisory and asset management firm.

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