FILE PHOTO: The Papa John's store in Westminster, Colorado, U.S. August 1, 2017. REUTERS/Rick Wilking/File Photo
(Reuters) - Papa John's International wants to inject artificial intelligence technology into how its customers order pizza through an expanded partnership with Google Cloud, the chain said on Thursday.
The company's plan is to put a personalized touch - based on past customer behavior and other context - onto phone push notifications suggesting orders, marketing emails, and loyalty program offerings. It will also add a new online chatbot and the ability to order through virtual assistants.
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