Samsung’s AI fridges can find misplaced phones, adjust aircons


An attendee touches a screen of the Samsung Electronics Co AI refrigerator during the company's Bespoke AI event in Seoul, South Korea, on March 28, 2025. — Bloomberg

Samsung Electronics Co’s customers who used to rely on their Galaxy Watches to find misplaced phones, can now also locate the devices with the company’s latest fridges.

The latest Bespoke AI-powered refrigerator lineup features a 9in home screen that allows users to simply say, "Hi Bixby, find my phone,” and the enhanced assistant, capable of recognising the voice of individual family members, will ring the correct device.

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