According to a study carried out by Transistor.fm among over 100 podcast listeners aged 13 to 29, 56% of Gen Zers use Spotify to access their audio programs. — AFP Relaxnews
Whether listening to learn, for entertainment or simply to relax, podcasts have become a true daily companion for Generation Z. While younger people are generally fond of video, a recent study has found that 76% of Gen Zers prefer audio-only formats, going against the general trend.
YouTube may be the preferred platform for podcast listeners in the US, but Generation Z is an exception, it seems. According to a study carried out by Transistor.fm among over 100 podcast listeners aged 13 to 29, 56% of Gen Zers use Spotify to access their audio programs. This percentage is up on 2021, when only 47% opted for the Swedish streaming platform.
While Spotify takes the lead, YouTube has seen its number of Gen Z listeners rise from 10% in 2021 to 21% today. Google's platform continues to attract video fans, with 52% of its users admitting to watching video podcasts at least once in a while, if not all the time.
More popular with an older audience, Apple Podcasts is less appealing to younger users. Only 10% of them choose the Apple platform, compared to 16% four years ago.
Despite the rise of TikTok and YouTube Shorts, Generation Z seems to favor podcasts in their purest form: audio only. While 76% of them prefer to listen to audio-only podcasts, only 6% mainly consume video podcasts.
In addition, 59% of Gen Z listen to their podcasts at home, whether on their smartphone or tablet. It's the ideal place to multitask, without necessarily being glued to a screen.
The car attracts 9% of young podcast listeners, while 12% listen while on public transport. A further 10% take advantage of their walks or bike rides to listen to their favorite podcasts. This trend was also highlighted in the latest Edison Research report. – AFP Relaxnews
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