The Chinese brand aims to enhance smartphone photography with AI features to compete in the global market, particularly Europe. — SCMP
Oppo aimed to distinguish itself as an artificial intelligence (AI) smartphone maker by enhancing photo capabilities, a company executive said in an interview, as the Chinese company navigates a competitive global race to integrate generative AI into mobile devices.
One of the main challenges smartphone users encounter is the need to switch between apps when capturing and editing photos, which was why Oppo “chose the imaging route”, Darren Chen, Oppo’s director of AI technology strategic planning, said on Monday at the annual MWC Barcelona mobile trade show.
Uh-oh! Daily quota reached.
