Trump asks Apple to end diversity policies after shareholders vote in favor


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FILE PHOTO: An Apple logo is pictured in an Apple store in Paris, France, March 6, 2024. REUTERS/Gonzalo Fuentes/File Photo

WASHINGTON (Reuters) - U.S. President Donald Trump on Wednesday urged Apple to scrap its diversity, equity and inclusion policies, a day after the iPhone maker's shareholders voted overwhelmingly to keep them in the face of growing pushback from conservative groups.

Big U.S. companies, including Meta and Alphabet, have dropped DEI initiatives as Trump's returned to the presidency.

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