FILE PHOTO: A smartphone with a displayed Arm Ltd logo is placed on a computer motherboard in this illustration taken March 6, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
(Reuters) - Arm has begun recruiting from its own customers and competing against them for deals as it pushes toward selling its own chips, according to people familiar with the matter and a document viewed by Reuters.
Arm supplies the crucial intellectual property that firms such as Apple and Nvidia license to create their own central processing units (CPUs). It has also been seeking to expand its profits and revenues through a range of tactics, including considering whether to sell chips of its own.
