FILE PHOTO: A keyboard is placed in front of a displayed Pinterest logo in this illustration taken February 21, 2023. REUTERS/Dado Ruvic/Illustration/File Photo
(Reuters) - Pinterest's shares rose 20% on Friday as it forecast first-quarter revenue above estimates, indicating that its AI-powered tools would spur ad spend on the image sharing platform.
Pinterest has focused on direct response ads, designed to prompt specific actions like app downloads or website visits.
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