Study: Mobile users spend almost an hour a day on social media

In 2024, an average of more than 500 hours per person was spent on mobile apps, says Sensor Tower's report. — AFP Relaxnews

Internet users have never been so connected to their smartphones. According to a recent study by Sensor Tower, mobile users spent over two trillion hours on social media applications in 2024, an increase of 6% on the previous year. A trend that shows no sign of abating.

The study, entitled "State of Mobile 2025”, reveals that social media and messaging applications continued to dominate the mobile landscape. In 2024, mobile users spent around 6.6 billion hours a day, or around one hour a day per person, on social networking applications.