Grand Theft Auto 6 is expected to launch in the latter half of this year. — Rockstar Games
The video game industry seems to be quietly anticipating that this year's blockbuster release, Grand Theft Auto 6, will set a new standard for pricing, according to Matthew Ball, CEO of the investment analysis firm Epyllion.
In a report by IGN, Ball was quoted as saying that Rockstar's latest addition to the franchise “could re-establish packed video game prices after decades of deflation despite rampant cost growth” at the The State of Video Gaming in 2025 event.
