A man carries a Takealot box outside a Takealot pickup point in Cape Town, South Africa, November 27, 2024. REUTERS/Esa Alexander/File Photo
JOHANNESBURG (Reuters) - South Africa's biggest e-commerce retailer, Takealot, has hired thousands of personal shoppers to help it penetrate townships and rural areas and fend off increased competition from global rivals, its CEO told Reuters.
Attracted by growth potential and South Africa's strategic position, companies have invested in the country's price-conscious e-commerce market. Among the international names that have made inroads are Chinese fast-fashion retailers Temu and Shein.
