Consumers warned that 'AI-washing' could be next year's greenwashing


There have been several high-profile claims of AI-washing in the two years since bots such as ChatGPT were launched and gained popularity. — Photo by Google DeepMind on Unsplash

BERLIN: The term 'greenwashing' has become widely used in recent years after high-profile accusations against some of the world’s best-known brands, such as Volkswagen, IKEA, Walmart and McDonald’s.

For those who don’t know, it broadly means when companies try to gain commercially by misrepresenting how environmentally friendly their products and supply chains are.

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