Taiwanese banks curtail Facebook ads over scam concerns


The surprise move follows growing pressure on social media leaders to do more to curtail online scams, which are on the rise especially in economies with aging populations. — AFP

Major Taiwanese banks are suspending their advertising on Meta Platforms Inc’s Facebook due to concerns over rampant financial scams on the site.

Mega Financial Holding Co, along with its subsidiaries and other local banks, is pulling its ads from the global social network, Chairman Ray Dawn told reporters on Tuesday. His bank has already stopped advertising on Facebook, after spending about NT$16mil (US$490,000/RM2.19mil) on ads there annually, according to Dawn.

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