Whether it's choosing a restaurant, a hotel, a smartphone or clothes, while social networks have become a source of inspiration, user reviews and comments have become a go-to for shoppers, forming an indispensable part of our consumer habits. — AFP Relaxnews
Reviews posted online by users have become adjustment variables, so central to any company’s strategy that they can make or break a business.
The only problem is that, by dint of over-soliciting consumers, shoppers seem to be losing interest in the idea of sharing their experiences, especially when they’re not happy. And if buyers no longer have a sufficient base of reviews to draw on, they’ll have to rely on other tools to make up their minds before making a purchase.
