FILE PHOTO: A Pepsi truck is shown in Charlotte, North Carolina, U.S., September 26, 2016. REUTERS/Mike Blake/File Photo
AMSTERDAM/NEW YORK (Reuters) - PepsiCo, which is overhauling some of its top brands like Lay's potato chips as shoppers look for cheaper options, is increasingly sharing data with major retailers and in return getting coveted information on shoppers' purchases, a PepsiCo executive said in an interview this week.
PepsiCo's declining snack volumes are triggering product changes. The maker of Lay's chips and Pepsi sodas has seen weak sales growth in recent quarters, leading to tweaks to its pack sizes and more advertising for its Tostitos and Doritos brands.
