'Love match' apps rival traditional matchmaking in Pakistan


Ezza Nawaz (right), a textile designer who got married through Muzz app, sits next to her husband Waseem Akhtar. — Arif ALI/AFP

Pakistan's traditional matchmakers play a revered role in moulding daughters into potential brides, but marriage apps marketing themselves as halal are offering women a new route to finding a husband.

"When I saw my colleague happy after being married to someone she met online... I thought, since we have tried rishta aunties for four or five years, let's try this too," Ezza Nawaz, a textile designer in Lahore, told AFP.

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