People walk past the Samsung logo displayed on a glass door at the company's Seocho building in Seoul on Oct 8, 2024. The rare apology came about a week after the tech giant said it intended to reduce staff in some of its operations in Asia, describing the move as ‘routine workforce adjustments’. — AFP
SEOUL: Samsung Electronics issued a rare apology and acknowledged on Oct 8 it was facing a "crisis" over its technological competitiveness, reflected in a disappointing profit guidance, despite a global AI boom.
Samsung said it expected third-quarter profits to rise to 9.1 trillion won (RM28.92bil or US$6.8bil), up 274.5% from a year earlier, falling short of market expectations as the company struggles to leverage robust demand for the chips used in artificial intelligence servers.
