Spotify's latest smart playlist is all about adapting to your daily routines. — Photo: Fabian Sommer/dpa
SAN JOSE: Spotify is rolling out a new kind of smart playlist globally with a focus on adapting to how listening habits change for the week.
The Daylist has become one of the most popular means of discovering new music on Spotify, says Molly Holder, the manager responsible for personalisation. Around 70% of users of the playlist now access it every week, she says.
So what is the so-called Daylist all about?
Based entirely on what music people like to listen to at different times of the day and on different days of the week, the Daylist is categorised according to mood, tempo and theme, among other things, the streaming platform says.
Users then might see a sentence like: "You listened to bluegrass on Wednesdays in the morning," followed by a list of songs to match what Spotify believes is your routine for this moment in the week.
The music streaming market leader had launched the Daylist in the US a year ago. In the first half of 2024, another 65 countries followed got access, albeit in English only. The learning playlist, rolling out globally, is now available in 15 languages.
Spotify is the number one in music streaming and has 626 million monthly active users, according to recent figures. Some 246 million of these are also paying for subscriptions.
Spotify rivals Apple and Amazon are focusing on music in higher sound quality and with surround sound, which Spotify has long been rumoured to be working on.
In addition to English, the available Daylist languages include: Arabic, Catalan, French (Canada), French (France), German, Indonesian, Italian, Japanese, Korean, Polish, Portuguese (Brazil), Spanish (Spain), Spanish (Mexico) and Turkish. – dpa
