FILE PHOTO: The Netflix logo is shown on one of their Hollywood buildings in Los Angeles, California, U.S., July 12, 2023. REUTERS/Mike Blake/File Photo
(Reuters) - Netflix said on Wednesday it will launch a sports series titled "Starting 5" that will showcase behind-the-scenes moments from the National Basketball Association games' 2023-2024 season.
Streaming services have been increasingly investing in sports content to drive up viewership and advertising revenue.
