Creator of ‘very demure, very mindful’ trend tearfully laments someone else filing for trademark

Now Lebron has been influencing for brands, making TikTok videos for companies like Southwest Airlines and Verizon. — Reuters

Jools Lebron is singlehandedly responsible for the resounding chorus of “very demure” and “very mindful” on social media this summer.

But a recent video shows her in tears over a trademark.