Samsung's victory selfies at Olympics spark foldable phone sales rise

The selfies at the award ceremonies at the Olympic Games in Paris are part of a Samsung marketing campaign. — Photo: Marcus Brandt/dpa

LONDON: The “victory selfies” being captured by athletes on the podium at the Paris Olympics have sparked a spike in sales of the foldable phone being used to take them, phone maker Samsung said.

The technology giant is a long-term Olympic partner, and for this year’s Games is offering those on the podium the opportunity to take a selfie with their fellow medallists using its new foldable Galaxy Z Flip6 smartphone.