Google works to reduce non-consensual deepfake porn in search

Now, when Google decides a takedown is warranted, it will filter all explicit results on similar searches and remove duplicate images, the company said in a recent blog post. — Reuters

Google is making adjustments to its search engine to reduce the prevalence of sexually explicit fake content high in results, responding to the explosion in non-consensual unsavory content people have created using generative artificial intelligence tools.

When that AI-generated content features a real person’s face or body without their permission, that person can request its removal from search results. Now, when Google decides a takedown is warranted, it will filter all explicit results on similar searches and remove duplicate images, the company said July 31 in a blog post.