Olympic marketing deal hopes to meet young fans where they are – on Roblox

The US Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to produce a new “Obby” – that’s Roblox for obstacle course – and other features that include ways to interact with US athletes while also checking out highlights from the Paris Games and making visits to a virtual Team USA House called ‘The Vibe House’. — AP

The Olympic world’s ever-expanding quest to draw in young fans is meeting them where they are – on Roblox.

The US Olympic team and NBC are collaborating with the kid- and teen-friendly gaming platform to produce a new “Obby” – that’s Roblox for obstacle course – and other features that include ways to interact with US athletes while also checking out highlights from the Paris Games and making visits to a virtual Team USA House called “The Vibe House”.