Google to require disclosures for digitally altered content in election ads


FILE PHOTO: The logo for Google LLC is seen at the Google Store Chelsea in Manhattan, New York City, U.S., November 17, 2021. REUTERS/Andrew Kelly/File Photo

(Reuters) - Google said on Monday it would make it mandatory for advertisers to disclose election ads that use digitally altered content to depict real or realistic-looking people or events, its latest step to battle election misinformation.

The update to the disclosure requirements under the political content policy requires marketers to select a checkbox in the "altered or synthetic content" section of their campaign settings.

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